The Standish Group suggests that a quality relationship begins with creating a cooperative environment with mutually agreeable ground rules for effective teamwork.
The Standish Group suggests that for any project to succeed it needs a user or users that wants to help the project and see it to a rapid successful completion and implementation.
B. Lee Jones suggests mix of business and technical understanding.
Jim Johnson gives "In Search of the Obvious, The Antidote for Today's Marketing Mess" a rating 4 out of 5 butterflies.
The Standish Group suggests that for any project to succeed the project team must is talk to the users in their language and customs.