Dan Langermann suggests the first thing to do as executive sponsor is act as the link between those who execute the project and those who derive benefit from the project, is to establish a schedule up front for regular communications. So as the project plan is being put together we can figure out which way we want to go. We have to decide if we want to buy a package, use a service, develop an application ourselves or modernize our current application. All of these decisions should always be made in the context of returning value to the organization. As executive sponsor, I need to make sure that these types of decisions are not made for other reasons; such as someone wants to try some new technology, or any other reasons that are not part of returning value to the organization.