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The Standish Group's Market Trends Service and Reports help you focus on the key drivers that motivate customer behavior and market requirements. Market Trends Service and Reports provide a sound basis for understanding the intentions of organizational adoption of technology before they become evident, through a better understanding of their buying habits and practices.

  • Key Drivers
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  • Early Warning
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  • Buyer Motivation

    • Market Trends Service



    Market Trends Service Coverage

    Market Trends Service tracks and analyzes both buyer behavior and best practices. Each month The Standish Group executes an in-depth survey and other research instruments and events, collecting hard data on 20 different markets. Markets include application development, business intelligence, mobile computing, server and storage, and design and requirements. Trends Reports cover major markets such as readiness, green computing, compliance, open source, and other markets. You can purchase Market Trends three ways:

  • Annual Service Agreement
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  • Collection of Reports
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  • Individual Reports


    • Market Trends Annual Service

    Market Trends Service provides strategic and tactical marketing advice to support the development and implementation of your market plans and execution. The Standish Group market advisors are experienced practitioners who apply hard data to understand buyer behavior and improve your marketing strategies. Standish advisors armed with hard data solutions and your place within the marketplace can help your organization dramatically improve its marketing environment.

  • Hard Buyer Behavior Data
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  • Expert Advisors
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  • Market Improvement


    • What the Market Trends Service Includes

    The annual Market Trends Service includes access to user-demand surveys, IT trends reports, and strategic market reviews and advice. This service also includes a Standish personal research advisor assigned to you for on-site quarterly reviews and inquiry privileges.  

  • Demand Surveys
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  • Behavior Trends
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  • Strategic Advice


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    Trendsetter Collection


    The Trendsetter Collection provides you with 12 new market trend reports as soon as they are published, for half the price of individual reports. Once a month a new trend report is emailed to you as it is released. Ten of the reports cover one of the top 10 IT trends and one includes the top 10 trends themselves.

  • Trends & Drivers
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  • Data Charts & Analysis
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  • Half Price
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    • Individual Reports


    The following Trends reports are available for single purchase:

    Trends in IT Investments

    This research report, Trends in IT Investments, looks at the primary drivers of the IT marketplace for 2008 and where Standish Group sees the market heading, as well as where it has been. It brings together research, analysis, and educated opinion.


    Trends in Optimization Report

    The Trends in Optimization report is a study of the top 10 drivers that are influencing decisions regarding the optimization of IT services. This report identifies, defines, and analyzes the top 10 drivers in IT optimization and how these trends affect the general IT marketplace. It breaks down each driver into several areas and explains the reasons why they are affecting optimization options.


    Trends in Open Source

    Five years of research has gone into the Trends in Open Source report. The Trends in Open Source report discusses The Standish group’s research study of the top 10 drivers that are influencing decisions on how IT is adopting open source technology. This report identifies, defines, and analyzes the top drivers influencing the open source marketplace. It covers the growth profile in major IT product segments.


    Trends in Readiness

    The Trends in Readiness report looks at the trends and drivers causing the rise of readiness programs and the role stakeholders play in this approach. This report identifies, defines, and analyzes the top drivers in the Readiness marketplace. It breaks down each driver into several areas and explains the reasons why they are affecting the adoption of Readiness programs. It also considers the ten major categories organizations need to consider when looking at creating an active readiness program.


    Trends in Green Computing

    The Trends in Green Computing report is a study of the top 10 drivers that are influencing decisions on how IT implements a green computing environment. This report identifies, defines, and analyzes the top 10 drivers in the green computing marketplace. It breaks down each driver into several areas and explains the reasons why they are affecting the adoption of green computing.


    Trends in SOA

    The Trends in Service Oriented Architecture (SOA) report is a study of the top 10 drivers that are influencing decisions on how IT implements SOA. This report identifies, defines, and analyzes the top 10 drivers in the SOA marketplace. It breaks down each driver into several areas and explains the reasons why they are affecting the adoption of SOA.


    Trends in Service Delivery

    The Trends in Service Delivery report is a study of the top 10 drivers that are influencing decisions on how IT delivers services. This report identifies, defines, and analyzes the top 10 drivers in the service delivery marketplace. It breaks down each driver into several areas and explains the reasons why they are affecting service delivery options.


    IT Trends for 2007/2008

    Trends in IT 2007/2008 is our forecast of current and future direction and movement to new technologies, methodologies, standards, processes, and/or performance. Each trend has a number of drivers. A driver, the way we define it, could be a government mandate, such as SOX or HIPAA compliance, market-driven events, business fads, a new discovery, or vendor-led initiatives.


    Trends in SOX Compliance Report

    The Trends in SOX Compliance report is a study of the top 10 drivers that are influencing decisions regarding IT compliance services. This report identifies, defines, and analyzes the top 10 drivers in the SOX compliance initiative. It breaks down each driver into several areas and explains the reasons why they are affecting SOX compliance options.




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