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Kirby Wadsworth talks about the concept of  ‘rock-fetch’ where skittish executives who don’t have the courage to make a decision say, “Well, good stuff so far team, but that rock isn’t quite the right color, so you need to bring us another one,” sending the project team off in search of yet ‘one more rock’ and “just one more” until the team’s energy is exhausted and the project stalls. An executive gets paid to decide Yes or No.  A good project sponsor must have enough respect for their people, and confidence enough in himself or herself to give them straight answers. Such behavior shows a clear lack of emotional maturity.  

Project sponsors can gain confidence to make faster decisions with help from our Good Sponsor Mentors.



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Subject Matter

Executive Sponsor

About the Contributor:

Attributed Author

Kirby Wadsworth

Kirby Wadsworth is Chief Marketing Officer at Limelight Networks. Kirby has led the transition from traditional outbound to content-driven inbound marketing for both global public companies and private start-ups. He serves as an Adjunct Lecturer at the Olin Graduate School of Business, Babson College, and the Sawyer Business School, Suffolk University.
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